Get Students' Attention

Each year, SandRidge Energy visits college campuses across Oklahoma and neighboring states in search of talent to keep their company competitive.

In the spring and fall, SandRidge recruiters attend career fairs to talk with students majoring in engineering, IT, accounting and other business specialties about internships at the company. To stand out amid a crowded auditorium, SandRidge knew that they needed to have something special to give attendees. “The students swarm to the cool items,” says Ashley McDaniel, a recruiter for SandRidge. “We’ve used water bottles the last couple of years, so I wanted to do something different this year ... something we haven’t seen before.

The SandRidge Communications Department worked with its distributor partner to design a new, doublwalled tumbler that works for both hot and cold beverages. They selected a Triton 16-oz. tumbler. Whatreally sets it apart, though, is the custom-woven patch with the SandRidge logo encapsulated inside the tumbler. A rep for the distributor firm says they used a woven patch to make a really sharp logo. It was the company’s first order of this particular product and with over 1,000 tumblers already sent, the rep says SandRidge is extremely pleased with the product and is planning to order more in the fall when they start attending career fairs again.

Biz tip: Give them what they want
If you’re working in the education market, make sure you’re pitching useful items to your target demographic. For instance, flash drives and organizers are great items for college students. Trendy apparel and technology accessories are must-haves in the high school market. Make sure you’re staying on top of what’s hot for this trend-oriented demographic. Contact your distributor partner for creative ideas and appropriate promo products.